Lead Generation to Inside Sales – Are You Worth The Risk?

Many high tech salespeople earn their stripes in lead generation for the complex sale. It’s a low risk way for companies to test and train sales professionals without allowing inexperienced reps to blow deals.  However, most lead gen reps don’t view the role as the zenith of their professional sales career; instead they have their sights set on the next rung of the ladder. Contrast that with companies, and more specifically sales managers, who are hesitant to hire someone for a closing position unless the sales professional has experience closing deals.

Fair or unfair, you’ll have to win the chicken or the egg argument—how am I supposed to get closing experience unless someone gives me an opportunity to get closing experience—because managers may see you as a project that they don’t need on their already overcrowded plate.

In order to win this debate, you’ll need to prove that you’re a sales professional worth betting on.

Here’s how.

Record Your Calls.

Peyton Manning is considered one of the greatest quarterbacks in the history of football. The New York Times wrote an article “Peyton Manning’s Case for Being the Best Ever” detailing how he out-prepares the competition each week and chronicles his legendary film study habits.

In order to outpace the pack, invest time each week breaking down recordings of your prospecting calls.  Pick one or two calls each week and complete a detailed call evaluation where you dissect the call.

My reps time is really valuable to them, and it has to be even more valuable to me. Invites to internal meetings, issues of customer service that they’re not equipped to handle, and requests from colleagues that take them away from their sales efforts – all of these things are distractions, and it’s really my job to keep my reps free from them.

You’re in sales, you understand the necessity of hitting your goals, you know that any time off of the phone building relationships and prospecting affects you financially.

If I’m not able to help keep my reps from these types of diversions, they’re going to feel it, and ultimately, so will the business. You see, I don’t really think of myself as a sales manager, but rather a guardian. I need to guard my team’s time so that they can focus on their goals.