Welcome to our 3 Links Not To Miss “will/they won’t they - NBA season” edition. This is going to be a semi-regular feature on the blog where we’ll be sharing 3 recent links we found particularly interesting.
Conversational: Sales as a Noble Profession
Trish & I were fortunate to sit down with Don Perkins and chat about trends in sales & marketing. In this segment, we spoke about the selling profession and how Reps can become better sellers.
Actionable: Are your Sales Reps Invisible?
Paul Castain argues Reps need to understand that buyers aren’t shy about searching for them online. Like Jill Konrath says, buyers are crazy busy. And what they find (or don’t find) on Google, LinkedIn, etc. might go far in answering “Is taking a meeting with this person worth my time?”
Here's an excerpt from Paul:
Controversial: An Open Letter to B2B Marketers
Fresh off a trip to Dreamforce, Carlos Hidalgo addresses three themes he repeatedly heard from Marketers he met there. One theme Carlos shared was:
Several vendors have hitched their branding wagon to Revenue Fill in the Blanks as a tag line. But, does that concept scare off Marketers who want to reap the benefits of lead scoring, nurturing, etc. but aren’t ready to be measured on revenue?
Brain Kardon from Eloqua shares this in the comments:
We’d love to hear what others think. What are some of your recent not to be missed links? Please let us know in the comments.