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Sales Interview Preparation: Candidate Side

Posted by www.bridgegroupinc.com Admin on Fri, May 09, 2008 @ 09:38 AM
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Todya's guest blogger, Rose Mauriello, is the President and Founder or RRM Staffing a Boston based contingency search firm that specializes in Inside Sales candidates. Here Rose shares her counsel on how an ISR should effectively prepare for an interview.
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Preparing for a Sales Job Interview:
The most important step in the process is that the candidate takes the time to do their homework.

Company homework:
  • Research the company by thoroughly reviewing their website
  • Read recent press releases
  • Download a product demo and participate in a webinar (if possible)
  • Be ready to articulate the company's value proposition
  • Research the industry
  • Learn who the competitors are and what differentiates them from the company you are meeting with
  • Find out who you will be meeting with in advance and read their biographies. Look them up on LinkedIn and Google.

Personal homework:
  • Know your strengths and be able to articulate them
  • In practicing your responses to standard interview questions, make sure to include concrete examples of what you have done in the past that demonstrates your skills, experience and capabilities
  • Know all of the details (you can bring a "cheat sheet" with you) on your past quota numbers and your actual performance as well as specifics on all relevant metrics
  • Keep a list of key customers you have sold to and notes about the sales process for each situation

Anticipate and prepare for typical questions that you will be asked such as:
  • "Tell me about yourself".
  • "Why are you considering leaving your current position"?
  • "Tell me about a competitive sales situation you were involved with and what you did to win the deal".
  • "Who do you sell to? What is your sales cycle and average deal size?"
  • "Tell me how you prospect to build the pipeline?"
  • "How do you organize your day? Tell me about what you do from the time you arrive at work until you leave".
  • "What are your strengths and weaknesses"?
  • "Why are you interested in our company"?
  • "Where do you see yourself in five years"?

Plan on asking several key questions such as:
  • "What is the greatest challenge offered by this position?"
  • "How is success defined for this position?"
  • "How many sales reps are currently exceeding quota?"
  • "What are the greatest challenges your company faces?"
  • "What are some potential career paths within your company?"

During initial interviews it is generally not a good idea to ask about compensation and benefits. You want the company to be sold on you before getting to this point.

Be sure to close at the end of the interview. The best way to do this is to ask: "Do you have any concerns about my qualifications for this position"? This gives you the chance to overcome any potential objections that you can uncover about your candidacy.

Next step is to let the interviewer know that you are very interested in the position and company. Find out what the next steps are and reiterate your strong interest in taking that next step.

Look your best. Even if the company is "business casual", dress professionally as you would for a customer meeting. Wear conservative, but current clothing, shoes, etc. Do not wear overpowering cologne/perfume. Know the location/directions and plan on arriving at least 15 minutes early. Bring a notebook and pen - taking notes definitely shows interest and commitment. Get business cards from each person you meet with. Within 24 hours, send meaningful thank you e-mails that reiterate your interest and why you would be the best person to hire.

Good Luck!

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COMMENTS

Great article, found you when I was looking for interview advice and this really helps. Also came across this site which has loads of interview advice for people just starting out in sales - http://mediasalesjobs.co.uk/get-your-1st-job/theinterviewintro.htm

posted @ Thursday, May 22, 2008 6:17 AM by Mike Bamber


This is great information That I will start using today. Literally.

posted @ Thursday, June 25, 2009 11:09 AM by light bulbs


The brag book is very strong but consider using a 30/60/90/Day Sales Plan to ace the interview and get the job offer. 
 
 
 
The brag book is a historical look at your performance and the 30/60/90 day sales plan is a forward look at what you can do for the employer.  
 
 
 
Best of Luck 
 
Peggy McKee 
 
 
 
www.career-confidential.com 
 

posted @ Friday, December 11, 2009 6:00 PM by 30/60/90 day sales plan


Times sure have changed. I remember going for interviews after having been vetted by the recruitment agency, without even knowing the vaguest details of the company. If I had been better prepared my career might have taken a different turn or two! Great advise, and it is bound to really make a difference in your job interview.

posted @ Wednesday, March 17, 2010 12:28 PM by Yvonne - Gopher Promo


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