We recently had a long conversation with one of our clients on why BANT is not always an optimal lead rating system. For those of you unfamiliar with the term:B Budget
A Authority
N Need
T Timeframe
Topics: inside sales strategy, lead qualification
Okay, I know I promised to publish the second part of my interview with Linda on Marketing Becoming Enablers BUT that post garnered so many comments here as well as on LinkedIn that I had to temporarily take a different path.
Topics: sales process, lead qualification
During breaks, Linda & I began a conversation about how the line between Sales and Marketing is starting to blur and what some of the implications of that may be.
Topics: sales process, technology, lead qualification