I am very excited to announce the launch of our Technology's Impact on Sales & Marketing Effectiveness survey. We will be using this data to produce a research report - due to be released by mid-October.
I would like to extend an invitation to participate (in the 4 minute web survey) to Sales and Marketing Leaders. We will reward your participation with a FREE copy of the report when published. Here are a few requirements for participation:
- Selling in a B2B environment
- Survey participants are Director, VP or C-level (Sales or Marketing)
If you are interested, please email Matt at insidesalesreport@bridgegroupinc.com and he will send you the links.
The report will focus on technologies in the following core areas:
- CRM tools
- Sales & prospect data sources
- Lead tracking & marketing automation
- Sales enablement & productivity
The topics we will be investigating include:
- The overall impact of these tools on corporate objectives
- Perceptions of effectiveness - compared between Marketing and Sales
- Adoption and usage rates across the organization
I know you will find the information to be of great value. I am looking forward to having readers of this blog participate so thanks in advance!
(Photo credit: jannem)