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Sales Models, Metrics, and Motions Blog

SDR, AE, and CSM analysis

Sales Models, Metrics, and Motions Blog

Inside Sales Experts Blog

by

Trish Bertuzzi

Author Jonathan Franzen said "one-half of a passion is obsession, the other half is love." With that in mind, ask anyone who's met Trish and they'll tell you - she is passionate about Inside Sales. Trish often remarks on how lucky she is to work with an amazing team at The Bridge Group, helping Sales & Marketing leaders make the big decisions: on implementation strategy, process to improve performance, supporting technology, metrics & measurement. Over the last two decades, Trish has promoted Inside Sales as a community, profession and engine for revenue growth. In the process, The Bridge Group has worked with over 220 B2B technology clients to build, expand and optimize their inside sales efforts.

Recent Posts

Inside Sales Productivity - Bring Back Power Hours

Posted by Trish Bertuzzi on Tue, Nov 25, 2008

As many of you know, we are about to release our 2009 Inside Sales Metrics & Compensation Report.  Great data so stay tuned....

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Topics: inside sales management, inside sales strategy

Part 2: Ways to Target your Market More Precisely Online

Posted by Trish Bertuzzi on Tue, Nov 18, 2008

This guest post if the 2nd of a 2-part article by Pete Caputa. Pete works in sales and marketing at HubSpot. You can connect with him via LinkedIn, Twitter or just call HubSpot and ask for Pete.
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Topics: target marketing

Part 1: Stop Targeting Your Market Online! Start Building Your Following!

Posted by Trish Bertuzzi on Thu, Nov 13, 2008

This guest post if the 1st of a 2-part article by Pete Caputa. Pete works in sales and marketing at HubSpot. You can connect with him via LinkedIn, Twitter or just call HubSpot and ask for Pete.
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Topics: target marketing

Pipeline Football Game: Sales v. Marketing

Posted by Trish Bertuzzi on Tue, Nov 04, 2008

I think we have reached a milestone in the challenge of "who has responsibility for the pipeline?". 

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Topics: target marketing, lead qualification

All posts

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