I recently ran across an extremely active discussion on LinkedIn. The topic was What's the #1 Voice Mail Mistake Average Sales People Make?
At last tally, the thread had 65+ comments & I thought I'd do some analysis of the sentiments in this hot debate. The first debate point broke down around:
Which is the bigger mistake, leaving or not
There were certainly strong opinions on both sides, but the vast majority favored using voicemail as a tool in the sales process.
The PRO VM Camp argued:
When I leave a VM, I'm not expecting a call back. If I leave a short and compelling message, my hope is that they may take my call the next time I show up on caller id.
While the CON VM Camp countered:
Your job is to work the phones, SPEAK to people, don't leave them messages and expect them to do your work for you and call YOU back.
The second debate centered around:
What mistakes do Sales People make when leaving voicemails?
The comments broke down into 4 main categories:
- Messages that aren't sufficiently relevant to Buyers
- Messages that are too long
- Sounding scripted, rushed, nervous or overly casual
- Leaving a single voicemail (the one-and-done approach) with no methodology for subsequent calls or emails
I wanted to share 3 comments that stuck out for me:
I would love to hear your thoughts.
- Should sales people be leaving voicemails?
- What mistakes do see you Reps making?