Today, we launch our 2014 research on the Sales Development / Lead Generation function -- focused on teams generating pipeline (ADRs, BDRs, MDRs, SDRs).
This is our fifth round of research, which we’ve conducted roughly every 18 months or so, since 2007. The key themes we hope to learn and share include:
- Rep Profiles: experience, tenure, ramp, career path
- Compensation: pay levels, pay on what, comparisons between roles
- Quotas: make up, average quotas, % attainment
- Activity & Results: expectations, actuals, impact of groups
We worked hard to make this year’s survey easier and it should only take 4-8 minutes to complete.
For those of you who manage a business/lead/sales development team, please take the 2014 Sales Development Survey. All answers will be aggregated anonymously. We’ll be sharing the results with you and the rest of the Inside Sales community in the coming months.
I want to say thank you for your continuing support of these research reports. I appreciate that so many of your take the time to share.
We couldn’t do it without you.
(Image credit: The Art Colony)