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The Dance Party That "Crossed the Chasm"

Posted by Matt Bertuzzi on Thu, Jun 11, 2009 @ 06:57 AM
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I have never seen a better way to illustrate the technology adoption lifecycle than the silly video of people dancing below.

It's just over 3 minutes, but worth the view. Feel free to jump around every 30 seconds or so to save time. Here's a short synopsis:

  • "Crazy Guy #1" awkwardly dances alone at a music festival
  • 19 seconds later, "Also-Crazy Guy #2" joins in
  • 60 seconds later, there are 16 dancers
  • After 2:30 there is a 100+ person dance party
     

The technology adoption lifecycle aka Rogers curve aka the Crossing the Chasm chart:

Here are some of my notes (best effort here folks) on how the people participating in the dance party match up to the adoption lifecycle.


 

Innovators

Guys 1 & 2

0:01-0:54

No fear of going it alone

Early Adopters

Dancers 3-18

0:55-1:25

See the potential and aren't afraid to step forward

Early Majority

Dancers 19-60

1:26-2:00

Feel that something is starting to happen & want to be part of it

Late Majority

Dancers 61-100

2:01-2:30

Notice that something is happening & don't want to miss out

Laggards

 

Dancers 101-120+

2:31-3:00

Literally arriving as the song is ending

 

Note: Seth Godin beat me to the post on this one. But he didn't use charts! Seth argues that:

...it's guy #3 who made it a movement.

But what do you think? Does "the Chasm" notion still hold up?

COMMENTS

To answer a VERY important question...the song is "Unstoppable" by Santogold.

posted @ Thursday, June 11, 2009 11:28 AM by Matt

I firmly believe that the technology adoption lifecycle (TALC) still holds. Moore focuses on it across his entire series of books. "Dealing with Darwin" highlited the changes, but left the TALC in tact.  
 
 
 
It's hard to see the chasam in the data. Someone needs to go back and tease out the chasam. Watch for who arrives in groups.

posted @ Thursday, June 11, 2009 1:05 PM by David Locke

hahaha nicely put, Matt. A quite accurate portrayal of human nature - in the best form possible; MUSIC 
 
Speaking of, the country's premiere fair trade arts and music festival is coming up in the arts district of historic downtown Lowell, MA! (http://tr.im/CultureFestFacebookEvent)  
 
Amazing live music?  
EDUCATION for a GOOD CAUSE?  
Fair Trade EDUTAINMENT for a Better World?  
 
MORE PLEASE!! 
 
COME be an INNOVATOR AND DANCE!! 
 
http://twitter.com/culturefestintl 

posted @ Tuesday, July 07, 2009 1:23 AM by George Gayl

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