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Sales Models, Metrics, and Motions Blog

SDR, AE, and CSM analysis

Sales Models, Metrics, and Motions Blog

Inside Sales Experts Blog

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Part 1: Stop Targeting Your Market Online! Start Building Your Following!

Posted by Trish Bertuzzi on Thu, Nov 13, 2008

This guest post if the 1st of a 2-part article by Pete Caputa. Pete works in sales and marketing at HubSpot. You can connect with him via LinkedIn, Twitter or just call HubSpot and ask for Pete.
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Topics: target marketing

Pipeline Football Game: Sales v. Marketing

Posted by Trish Bertuzzi on Tue, Nov 04, 2008

I think we have reached a milestone in the challenge of "who has responsibility for the pipeline?". 

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Topics: target marketing, lead qualification

7 Steps to Marketing Success – Pop Quiz

Posted by Trish Bertuzzi on Tue, Jul 01, 2008

I recently read/listened to a great post on John Jantsch's Duct Tape Marketing blog titled 7 Steps to Small Business Marketing Success.  While I was reading it I thought...these are the building blocks of success for a company of any size! 

I thought it would be fun to turn the information into a pop quiz. Here are John's steps:

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Topics: target marketing

FREE Data

Posted by Trish Bertuzzi on Wed, Jun 04, 2008

All of our clients are interested in learning how they can make their sales and marketing initiatives more effective by reaching more decision makers. Well, it all starts with the list. You can't target who you can't see.

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Topics: cold calling, target marketing, lead qualification

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