News & Events | The Bridge Group, Inc.

Trish Bertuzzi to Present at Inside Sales Virtual Summit

Posted by Matt Bertuzzi on Thu, Jun 06, 2013


Hudson, Mass. - June 6, 2013 - The Bridge Group, Inc today announced that is participating in the Inside Sales Virtual Summit 2013 to beheld on June 20, 2013. Participants in the summit include industry leaders and authors. Trish Bertuzzi was selected to participate in the event by InsideSales.com based on her influence in the sales and marketing space.

“Inside sales is quickly becoming the preferred way of conducting professional sales,” said Dave Elkington, CEO and founder of InsideSales.com. “Inside sales also provides sales teams with the ability to respond to leads more efficiently. For example, a sales rep could be performing a demo with someone in Silicon Valley, and then perform a live demo for another prospect in New York. Innovations in remote professional sales are the future. Those who are participating in the Inside Sales Virtual Summit understand these principles and are key players in the sales space.”

Attendees can register and attend the event via the virtual event portalThe summit will take place between 11:00 AM 6:00 PM EST on Thursday June, 20, 2013.

Bertuzzi's session will be entitled: Effective Inside Sales Onboarding.  Session abstract:

There are precious few college degrees in Sales. I can promise you, for your company & your sale - there are exactly “0”. Sales Leaders are left to do it themselves.

So why is it that we’ll invest *mountains* of time, effort and energy in hiring great Reps. But then what? We provide product training, CRM training & process training and *poof * we graduate Reps for just sitting through the lectures.

Effective on-boarding is about helping Reps 1) understand the market they are selling into, 2) the buyers they are serving and 3) the big idea that your company is built around.