Hudson, Mass - June 29, 2009 - "Is my sales group performance in-line with industry standards? Am I capturing the right metrics to best measure success?" Questions like these are top of mind for Sales & Marketing leaders.
To aid Inside Sales Management better gauge the effectiveness of their Inside Sales efforts, The Bridge Group released the "Periodic Table of Inside Sales Metrics".
This free sales resource recently topped one thousand downloads.
"The Periodic table is a summary sheet based on the data we collected from our Inside Sales and http://www.bridgegroupinc.com/lead_generation_metrics.html research reports." explained Trish Bertuzzi, President & Chief Strategist of The Bridge Group, "The data is pulled from our surveys with 125 technology companies in North America. The reports are 30+ pages long and Executives often prefer the short version. That is what the Periodic Table is - a cheat sheet so to speak."
Ardath Albee discussed the resource on her blog. The full interview with Trish is available on her blog, Marketing Interactions.
The Periodic Table can be downloaded without registration from The Bridge Group.