Hudson, Mass. - July 30, 2010 - The report, which focuses on Lead Generation metrics & compensation, is based on surveys of over 115 North American technology companies conducted in Q1 2010. The report, titled "2010 Lead Generation Metrics & Compensation for Technology Companies," is available via free download from The Bridge Group, Inc.
The report focuses on Lead Generation groups responsible for:
• Appointment setting
• Lead qualification & nurturing
Key findings of the report:
• Rep tenure currently averages 2.1 years
• Average monthly quota for leads passed remains unchanged from 2009
Trish Bertuzzi, President & Chief Strategist for The Bridge Group, comments, "The data regarding Inside Sales performance is certainly interesting:
• On a positive note, nearly half of companies reported 70%+ of their Reps at quota
• On average, it takes 6.5 touches to convert a ‘suspect’ to a ‘prospect’.”
She continues, "List quality, productivity & demonstrating pipeline impact are challenges companies face when building and expanding Lead Generation efforts. We hope this report will allow companies to benchmark themselves against their peers & best practices."
The complete findings of this report are immediately available from The Bridge Group's Inside Sales Experts Blog and Inside Sales Resources page.
