Hudson, Mass. - September 6, 2009 - In an ideal corporate world the lead generation function is typically shared between the sales and marketing organizations. And regardless of an organization's lead gen mix, effective use of its scarce resources such as people, time, money requires the tight alignment between marketing and sales.
Unfortunately not all companies have their act together regarding transparency and cooperation between sales and marketing, leading to inefficiencies in the lead generation lifecycle. Further, there is always room for improvement even amongst those companies that seem to have established sound business process between these two functions.
Join Sales and Marketing Management for this live, interactive Web Seminar, sponsored by InsideView and hear from industry experts Trish Bertuzzi, President of the Bridge Group; David Fitzgerald, EVP, Sales and Marketing Services of Brainshark; and Lorri Freifield, Editor of Sales and Marketing Management, as they discuss how Sales 2.0 technologies enable this essential alignment-and in the process achieve significantly improved prospecting effectiveness.
Attend this online-only event and learn:
- How to take advantage of Sales 2.0 strategies to drive business results
- How to focus sales efforts on the most qualified prospects
- How to employ more timely and relevant outreach tactics
- How to engage prospects & build trusted relationships
- How to improve inside sales effectiveness & marketing ROI.