Hudson, Mass - August 24, 2009 - The Bridge Group, Inc. is currently conducting a study on the impact of new/Sales 2.0 technologies on Sales & Marketing effectiveness within B2B companies. The report, which will be released in mid-October, will focus on technologies in the following core areas:
• CRM tools
• Sales & prospect data sources
• Lead tracking & marketing automation
• Sales enablement & productivity
The report will map the tools that are most effective when deployed within specific environments (e.g. by company revenue, sales model, etc.). Additionally, the report will explore:
• The overall impact of these tools on corporate objectives
• Perceptions of effectiveness - compared between Marketing and Sales
• Adoption and usage rates across the organization
"There is much talk about Sales 2.0, enablement and automation as the cure for 2009's ills," said Trish Bertuzzi, President & Chief Strategist of The Bridge Group. "With this research, our goal is share where and how these technologies are delivering real results within the present user base. Sharing the benefits of this knowledge with the next wave of technology buyers is our primary aim."
The Bridge Group is still extending invitations to participate to Executives meeting the following criteria:
• B2B technology companies
• With Inside Sales or Lead Generation model(s)
• Director, Vice President or C-Level Executives
To participate, please contact Matt Bertuzzi at insidesalesreport@bridgegroupinc.com.
When published, the Technology Impact on Sales & Marketing Effectiveness Report can be found at the Sales Resources Page.