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Sales Models, Metrics, and Motions Blog

SDR, AE, and CSM analysis

Sales Models, Metrics, and Motions Blog

Inside Sales Experts Blog

by

Trish Bertuzzi

Author Jonathan Franzen said "one-half of a passion is obsession, the other half is love." With that in mind, ask anyone who's met Trish and they'll tell you - she is passionate about Inside Sales. Trish often remarks on how lucky she is to work with an amazing team at The Bridge Group, helping Sales & Marketing leaders make the big decisions: on implementation strategy, process to improve performance, supporting technology, metrics & measurement. Over the last two decades, Trish has promoted Inside Sales as a community, profession and engine for revenue growth. In the process, The Bridge Group has worked with over 220 B2B technology clients to build, expand and optimize their inside sales efforts.

Recent Posts

Want Sales Productivity, Be Fanatical in Hiring a Front-Line Manager

Posted by Trish Bertuzzi on Wed, Sep 26, 2012


Ask anyone and they’ll tell you, this Inside Sales hiring market is on fire. Companies are cannibalizing each other’s Reps with top-tier candidates pretty much sitting on a Lazy Susan and waiting to be served up to the next highest bidder.

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Topics: recruiting, inside sales hiring

Chief Revenue Officer: The Emerging Role

Posted by Trish Bertuzzi on Wed, Sep 05, 2012

Keith Nealon  
I'm always excited to speak with senior B2B execs that really get both sides of the revenue coin (meaning sales & marketing). From time to time, I’ll interview such an Executive and bring you their perspective.

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6 Lead Generation Metrics You Should Know

Posted by Trish Bertuzzi on Tue, Aug 28, 2012

Lead Generation compensation
We recently published our 2012 LeadGen Metrics & Compensation Report. Just under 200 technology companies participated and we compiled 20 pages of data, insight & ideas.

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Sales Strategy for Startups [Video]

Posted by Trish Bertuzzi on Wed, Jul 11, 2012


A few weeks ago I was fortunate enough to spend some time with the folks at CriticalMass in Cambridge, MA. It's a start-up space and community for early stage entrepreneurs – my favorite kind of people!

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