Anyone who knows me knows I am a major fan of Jill Konrath. I was incredibly flattered when she sent me an preview (full disclosure: and free) copy of her most recent book SNAP Selling. I was even more flattered when she used a testimonial I had sent her. Here it is:
Jill’s book Selling to Big Companies was amazing. When I read it, I asked myself “How does she turn such complex ideas into such well articulated action plans?”
With SNAP… she does it again. If I had to sum up her strength it is that she doesn’t write about sales theory, she writes about sales implementation. I guess that resonates for me because as a business we are most proud of the fact that we don’t just tell our clients what to do – we get it done for them – and I appreciate others with the same philosophy.
Here is an excerpt on something called the “Frazzled Customer Syndrome” that should give you a sense for the book.
Does Jill’s message resonate with you? I know it does with me!
To learn more about SNAP Selling & to download two chapters, visit: SNAP Selling.
So, thanks so much for listening. If you've read the book, I would love you to post your comments. If you go buy the book, don’t forget to come back and tell us what you think.