Last Friday we launched our survey on Technology's Impact on Sales & Marketing Effectiveness. So far, Executives from 50 companies have responded - thanks for that!
I thought it would be interesting to share preliminary and very high level results in each of the 4 categories we targeted:
- CRM
- Sales and Prospect Data
- Lead Tracking and Marketing Automation
- Sales Enablement and Productivity
The data below reflects answers to this specific question:
|
How positive an impact has this tool had on your organization? |
CRM 
-tools in this category include:
Salesforce.com
SalesLogix
Siebel
SugarCRM
Homegrown
Sales and Prospect Data 
-tools in this category include:
Dow Jones
Hoovers
InsideView
Jigsaw
ZoomInfo
Lead Tracking and Marketing Automation
-tools in this category include:
ActiveConversion
Eloqua
Genius / SalesGenius
LeadLander
Marketo
Pardot
Silverpop
Sales Enablement and Productivity 
-tools in this category include:
ConnectAndSell
iCentera
InsideView
Kadient
SAVO
For those of you that have not yet taken the survey, you can do so by emailing Matt at insidesalesreport@bridgegroupinc.com. Participation will get you the full report and analysis to be released in October.
So what do you think of the data so far? Any surprises? I saw a couple things that made me say hmmm.....
Looking forward to your reaction and please participate if you haven't done so yet!