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Preliminary Results: Survey on Sales 2.0 Tools

by Trish Bertuzzi on Fri, Aug 28, 2009


Last Friday we launched our survey on Technology's Impact on Sales & Marketing Effectiveness. So far, Executives from 50 companies have responded - thanks for that! 

I thought it would be interesting to share preliminary and very high level results in each of the 4 categories we targeted:

  • CRM
  • Sales and Prospect Data
  • Lead Tracking and Marketing Automation
  • Sales Enablement and Productivity

The data below reflects answers to this specific question:

How positive an impact has this tool had on your organization?

On a scale of 1 to 4 with 1 being "Minimal Impact" and 4 being "Significant Impact".

CRM
-tools in this category include:
Salesforce.com
SalesLogix
Siebel
SugarCRM
Homegrown


 
 
 
 
 

Sales and Prospect Data
-tools in this category include:
Dow Jones
Hoovers
InsideView
Jigsaw
ZoomInfo


 
 
 
 
 

Lead Tracking and Marketing Automation
-tools in this category include:
ActiveConversion
Eloqua
Genius / SalesGenius
LeadLander
Marketo
Pardot
Silverpop


 
 
 

Sales Enablement and Productivity
-tools in this category include:
ConnectAndSell
iCentera
InsideView
Kadient
SAVO


 
 
 
 
 

For those of you that have not yet taken the survey, you can do so by emailing Matt at insidesalesreport@bridgegroupinc.com.  Participation will get you the full report and analysis to be released in October.

So what do you think of the data so far? Any surprises? I saw a couple things that made me say hmmm.....

Looking forward to your reaction and please participate if you haven't done so yet!

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