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What you missed at the Inside Sales Leadership Summit

Posted by Trish Bertuzzi on Fri, Apr 20, 2012
 


This week I had the pleasure of attending the AA-ISP Leadership Summit. Roughly 400 inside sales execs from a diverse group of industries were in attendance.

What an awesome learning experience. I thought I'd share some of the quotes, data points & perspectives that really stuck out for me.

When prospects blink

On average it takes a prospect 2.7 seconds to decide whether to read your email or delete it. If you think the subject line isn’t important, think again! Via Jill Konrath (@jillkonrath) BTW, Jill did an outstanding (and entertaining) job as keynote. If you looking for a speaker, certainly check her out.

Job descriptions have come of age

Rather than just being a recruiting tool, they should also be used to set expectations for reps. Categorize tasks/activities and assign them a percentage of the reps time. Also tell them very clearly what metrics will be used to measure them against those tasks. Via Steve Richard (@srichardv)

Sales intelligence

An analogy from Ralf VonSosen (@rvonsosen) of InsideView on the difference between sales data and sales intelligence: “More hay on the haystack doesn’t help you move the needle."

Wagging the dog

During his presentation, Kraig Kleeman (@kraig_kleeman) had a great line, “Pipeline cures all ills.” How true! Forecast is the tail end of the dog. Are we doing ourselves a disservice by having a majority focus on a minority of deals? Definitely something to think about.

Expectations > Rules

I sat in on Lori Richardson’s (@scoremoresales) break-out session. A point was made contrasting how Sales Reps respond to expectations” as opposed to “rules.” Semantics, but it makes sense. As people, we are geared to meet expectations and resent rules.

Prioritizing leads (for people not machines)

Want a quick way for your team to prioritize their daily tasks in Salesforce.com? Why not ditch all the HIGH, LOW, A1, C2 code-speak? Simply use the task subject field- e.g. “close this deal” or “contact went dark.” Simple and brilliant! Got 50 tasks? Sort and focus where you need to.

Tools = time

Josiane Feigon (@josianefeigon) led a breakout on Inside Sales tools. A point was made that it’s interesting (or concerning) that we’ll spend $100K+ a year on a rep, but then cringe at spending another $300 a month to give them the tools to boost productivity.

Nancy Nardin (@sellingtools) made the point that there are 215 selling days in a year. If you can give your team back another hour a day, you just picked up another month of selling. Wow!

If you are an Inside Sales professional, you need to get your butt to this conference next year! Hope to see you there. 

PS – if you attended and have more info to share, please head on down to the comments.

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COMMENTS

Great summary Trish!

posted @ Friday, April 20, 2012 12:54 PM by Kelly Molander


The above tips are worth millions; literally. 
 
Surprising how many salesreps have no clue that the above apply. 
 
I, myself, learned from the above.  
 
Well stated!! 
 
(and thank you)

posted @ Friday, April 20, 2012 1:09 PM by Aaron Flint


Trish,  
I agree it was an amazing conference for sales leaders - and thank you for mentioning a take-away from my presentation.  
You did not mention YOUR great session on on-boarding. My take-away from that? Of my 4 pages of notes, it's this: 
Before a company teaches a new sales rep about the company, teach them about their customers. 
 
Also: Coming in as a new rep at a company can be disorienting - make things easier, and make sure the company vision is highlighted.

posted @ Friday, April 20, 2012 1:38 PM by Lori Richardson


Thx for the mention- great job on your preso also.Always nice seeing you!

posted @ Friday, April 20, 2012 1:46 PM by Josiane Feigon


Sounds like you covered some usefulk topics there. Do you know where I find some more details on then? I am working on cleaning up our leads database just now and use http://www.qas.co.uk/ to deduplicate and things like that

posted @ Saturday, April 21, 2012 8:30 PM by data management


Your post has lots of great information on sales leadership. Leadership plays very important role in business sales. Thanks for sharing such an informative post which is very useful for sales persons. 

posted @ Tuesday, May 29, 2012 8:06 AM by sales training melbourne


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