The Bridge Group

Mythbusting Millennials

Separating Fact from Fiction for Managing Gen Y Sales Reps

Managing, motivating, and retaining Gen Y sales reps is hard work. There are countless (often contradictory) preconceptions about what makes millennial reps tick.

To separate the fact from fiction, we decided to ask them. We surveyed 983 reps on their current roles, motivations, needs, and future plans.

We tested 7 preconceptions - contrasting Gen Y's responses with those from Gen X and Boomers. And, wow, was it eye opening.

The preconceptions we tested include:

  • Gen Y "wants more from their work than just a paycheck"
  • They "work to live, not live to work"
  • They "crave attention, constant feedback, and direction"
  • They "can't handle rejection"
  • And more...

Inside Sales Consulting & Execution Services

Strategic Assessment
We rapidly translate what we uncover into the plays, process, and metrics you need to grow.

Sales Playbooks
We give every rep the tools, tactics and messaging to prospect and sell like your best.

Training & Coaching
We work with your reps to hone their abilities, spark prospect interest and generate opportunities.

Advisory Services
With our expertise and bandwidth, our team delivers insight, clarity and guidance.

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