Managing, motivating, and retaining Gen Y sales reps is hard work. There are countless (often contradictory) preconceptions about what makes millennial reps tick.
To separate the fact from fiction, we decided to ask them. We surveyed 983 reps on their current roles, motivations, needs, and future plans.
We tested 7 preconceptions - contrasting Gen Y's responses with those from Gen X and Boomers. And, wow, was it eye opening.