The Bridge Group, Inc. - News & Events

Hudson, Mass. - Jan 8, 2013 - The Bridge Group, Inc.'s Matt Bertuzzi was we-awarded Salesforce MVP status for the Winter’13 Class. The MVP program recognizes individuals within the Salesforce community for their leadership, knowledge, and ongoing contributions.

This is Matt's second MVP award. He is one of 78 Salesforce MVPs worldwide and is active in the Customer Community, Boston User Group, and on Twitter.

"The MVPs in this group answers hundreds of questions, respond to late night tweets, write helpful best practice blogs, suggest great roadmap ideas, and run local user groups -- all in their SPARE time," commented Erica Kuhl, Director of Community Manager at salesforce.com. “They are the ones that truly go above and beyond representing the spirit of the Salesforce Community.”

Fourth Year in a Row Honored by Sales Lead Management Association

Hudson, Mass. - Dec 13, 2012 - The Bridge Group, Inc. celebrates Trish Bertuzzi being named to Sales Lead Management Association's (SLMA) "Top 50 Most Influential in Sales Lead Management" for the fourth consecutive year.

This year, SLMA held its first members only election with 34% members voting (2,117 of 6,139), while in years past voting was open to the public. Nominees came from many diverse disciplines including CRM, Marketing Automation, database management, conference management, fulfillment, consulting and publishing companies.

“Sales Lead Management Association proudly recognizes industry-leaders and as a winner four years running, Trish Bertuzzi is clearly in that category,” said James W. Obermayer, CEO of the SLMA.

In Sales, new thinking is what separates the A-Players from the rest and sometimes exchanging ideas with sellers in different companies, markets or industries is the best way to generate new thinking.

Enter #SalesInsiders a tweet chat for Sellers looking to learn and to share.

Experts from SalesLoft, The Bridge Group, Inc. & Yesware are starting a bi-monthly gathering on Twitter with the hashtag #SalesInsiders. Our first topic: “Closing 2012 Out With a Bang!”

During our time, we’ll focus on 3 main questions:

• Are you 100% sure that you know the decision making process for every deal you are working? If not, what can you do to get ‘er done son?  
• What free sales technology can you use right now that will assist you in closing 2012 with a bang?
• How do you analyze your current pipeline to set yourself up for short term success?

Tweet Chat Info

When?  Tuesday, December 6th 2:00PM Eastern -- 30 minutes
Who? Smart Sales People including YOU
How?  Search and use #SalesInsiders

Matt Bertuzzi To Present On Pro-Bono Volunteerism

Hudson, Mass. - Sep 10, 2012 - Matt Bertuzzi, Marketing & Operations Manager at The Bridge Group, Inc., will be presenting at salesforce.com's Dreamforce 2012 conference.

Bertuzzi, along with Carol Guttery, Judi Sohn and Tal Frankfurt, will be discussing how Salesforce Admins can use their skills to make a big difference for nonprofit organizations.

The breakout session titled, "Bring Good Karma with your Admin Skills" will take place Thursday, September 20, from 12:00 - 1:00 PM.

Trish Bertuzzi is joined by Kelly Delaney for a session on Sales

Hudson, Mass. - Aug 8, 2012 - Trish Bertuzzi, President & Chief Strategist of The Bridge Group, Inc., presented yesterday at the 2012 Spark & Hustle Boston conference on the topic of Sales. Trish shared the stage with Kelly Delaney, owner of Cakes for Occasions.

Spark & Hustle offers a series of one-day, small business conferences for current and aspiring women entrepreneurs looking to connect with industry leaders. The brainchild of CEO Tory Johnson, the 20-city tour across the U.S. kicked off on May 22 to teach attendees how to take their ideas from concept to cash.

Feedback from the audience included:

@bridgegroupinc GREAT speech at #SparkandHustle very motivating!

— Drea Wheeler (@UrbanBodyMTL) August 7, 2012

@cakes4occasions and @bridgegroupinc are dominating! Great insights with humor - loving it and learning lots! #SparkAndHustle

— lesley ridge (@lesleyridge) August 7, 2012

 
Research examines preconceptions about managing millennial sellers

Hudson, Mass. - Jun 5, 2012 - The Bridge Group, Inc.’s latest ebook, MYTHBUSTING MILLENIALS, examines seven preconceptions about Gen Y - comparing the responses of Gen Y sellers to those from Gen X and Boomers. In collaboration with Vorsight, the eBook analyzes responses from 983 sales reps that were surveyed on their current roles, motivations, needs & future plans.

“There’s no shortage of biases, prejudices and opinions around how ‘different’ Gen Y sales reps are,” said Trish Bertuzzi, President & Chief Strategist of The Bridge Group, Inc. “What was lacking was a clean examination of how Gen Y sellers differ from their Gen X & Boomer peers in terms of motivations, aspirations and future plans.”

Among the key findings of the research, released today, were:

• Contrary to popular belief, Gen Y is as, or more, money motivated than Boomers & Gen X 
• Gen Y sellers demand far more time & attention from their Managers than other generations
• In terms of career paths, Gen Y doesn’t exclusively envision moving up the sales ladder– they are far more open to moving to other, non-traditional, parts of organizations (e.g. sales engineering, marketing, product management, etc.)

Hudson, Mass. - May 21, 2012 - What happens when a little creativity, some of Boston's most tenacious sales reps and a charitable cause come together?

HubSpot and The Bridge Group, Inc. have teamed up to organize a tele-competition to raise funds for the Dana-Farber Cancer Institute (DFCI) and the Pan-Mass Challenge.

Why?

HubSpot and The Bridge Group are partnering to help the Pan-Mass Challenge fund lifesaving cancer research and treatment at the Dana-Farber Cancer Institute. 

When?

Wednesday, June 6, 2012 from 4:00-6:00 PM EST.
This event will be followed by a casual reception with dinner and prizes.

Hudson, Mass. - Apr 2, 2012 - The Bridge Group, Inc. celebrates Trish Bertuzzi being named to Sales Lead Management Association's (SLMA) "20 Women to Watch in Sales Lead Management" for the second consecutive year.

SLMA’s list recognizes the contributions of women who are involved in the vital discipline of managing sales leads.  James W. Obermayer, CEO of the SLMA, announced the results and said, “The SLMA 20 Women to Watch guide, inspire, teach, and lead; they are creators of wealth.”

Nominees were judged on their contributions to the sales lead management field. Additional qualifications such as board positions, book and article authorships, and speaking activity were taken into account. Pioneering efforts to advance the skill and knowledge of sales lead management and marketing ROI were also judged.

Hudson, Mass. - Feb 27, 2012 Matt Bertuzzi, Marketing Consultant at The Bridge Group, Inc., was named a Salesforce MVP Winter’12 Class. The MVP program recognizes individuals within the Salesforce community for their leadership, knowledge, and ongoing contributions. Matt, one of 56 Salesforce MVPs worldwide, is active in the Customer Community and on Twitter.

"The MVPs in this group answers hundreds of questions, respond to late night tweets, write helpful best practice blogs, suggest great roadmap ideas, and run local user groups -- all in their SPARE time," commented Erica Kuhl, Social Media & Community Manager at Salesforce.com. “They are the ones that truly go above and beyond representing the spirit of the Salesforce Community.”

AA-ISP Boston Chapter Co-Presidents Named Top 25 Sales Influencers for 2012

Hudson, Mass. - Jan 18, 2012 Trish Bertuzzi, President of The Bridge Group, Inc. and Lori Richardson, President of Score More Sales have been named as two of the "Top 25 Sales Influencers for 2012." The list was published by OpenView Labs, the strategic and operational consulting arm of Boston-based OpenView Venture Partners. Using marketing channel prioritization metrics, the research team at OpenView Labs compiled the list of 25 of the most powerful thought leaders in the world of sales management and lead generation.

“Trish Bertuzzi and Lori Richardson have proven their dedication to growing the professionalism and performance of the inside sales industry, which is the mission of the AA-ISP,” stated Bob Perkins, Founder & CEO of AA-ISP. “It comes as no surprise to our organization that OpenView recognized their continuing contributions.”