A few weeks ago I was fortunate enough to spend some time with the folks at CriticalMass in Cambridge, MA. It's a start-up space and community for early stage entrepreneurs – my favorite kind of people!

The audience was smart, passionate business owners who wanted to start framing how they should think about sales. Don’t forget there is a difference between having a vision and then knowing how to execute from a sales perspective.

I thought I'd share the talk with you in a new format we are trying out (combined PowerPoint, video & cartoon). I hope you find it (just under 6 mins) interesting.

Oh, btw, if you've already launched your go-to-market strategy you might want to take a peek just as a refresher.

Thanks and let me know what you think!

(Photo credits: system58, heraldtimesonline, timizzer, openviewventurepartners)