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New Book Giveaway: 5 Minutes with VITO

Posted by Matt Bertuzzi on Wed, Dec 17, 2008
 

Tony Parinello (the VITO guy) and David Mattson (a Sandler guy - CEO actually) have written a great new book Five Minutes With VITO. Many of you are probably familiar with one or both of these schools of sales. I am a couple pages shy of finishing and am really enjoying the read.

More importantly, I have 3 copies I would love to share.

Five Minutes with VITO Overview


The book is an impressive & usefull blueprint for top down selling.
  • Strategies behind it
  • Preparation for it
  • Roadmap of it

The book makes the case that Sales is about reaching out to & having effective sales conversation with Very Important Top Officers.

How to Win a Free Copy of Five Minutes with VITO

  1. Contribute to the conversation (comment) on any of our blog posts.
  2. Thursday December 18th @ 12PM will be the cut off for entry.
  3. 3 winners will be randomly chosen.
  4. If you haven't already, feel free to subscribe to this blog via RSS or email. Not required, but appreciated.
  5. We will post the winners on Thursday afternoon.

Good luck to all!

UPDATE:
Thanks to all who participated. And a special thanks to the authors Tony & Dave for stopping by the comments (oh yeah and for writing a great book too!)

On to the 3 winners:

Thanks to all & happy holidays.

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COMMENTS

Looking forward to reading the new book. I read & loved "Selling to Vito". It provides great strategy that will be increasing more important. Especially, in this selling climate.

posted @ Wednesday, December 17, 2008 7:53 AM by Cheryl Rashid

Do we agree that targeting of receptive, business-savvy VITO is of utmost import?

posted @ Wednesday, December 17, 2008 7:58 AM by Ed Pietkiewicz

I am excited to see that this book was written. It's the next logical topic after Selling to VITO. I have used the Selling to VITO tactics with my sales teams for many years. 
 
 
 

posted @ Wednesday, December 17, 2008 10:10 AM by Lynne Nelson

There are a few sales books I always have within close reach, Parinello’s “Selling to VITO” sits between my “Sell More in Less Time with No Rejection” by Sobczak and Jeffrey Gitomer's “Little Red Book of Selling”. I found Parinello’s straightforward tactical approach to selling compelling and I look forward to reading “5 Minutes with VITO”.

posted @ Wednesday, December 17, 2008 2:02 PM by Eric Ramsdell

It's amazing and impressive that Tony Parinello wrote something that created a new word in the English language. In my company, we refer to C-level buyers as "VITOs" all the time, as if it's always been an English word. Brilliant. I'd look forward to the new book- thanks

posted @ Thursday, December 18, 2008 8:22 AM by Catherine Brown

Thanks for supporting the Book! We have combined both Sandler and VITO into a powerful tool. The "what to do" and the "how to do it" are now combined into one powerful book. Tony and I thank you and would love to support you in anyway we can. Good Selling!

posted @ Friday, December 19, 2008 5:09 PM by Dave Mattson

I am in the Sales Business in grocery and would love to read this! Need all the help I can get! 
 
Carla 
 
cpullum(at)yahoo(dot)com

posted @ Sunday, December 21, 2008 1:10 AM by Carla Pullum

Thank you all for the wonderful comments about my work! If you have any questions about VITO selling and how to put the VITO tactics to work in your selling situation you can join-in on the action during my live weekly 'Club VITO' broadcasts! Check it out atwww.clubvito.com 
 
Happy Holidays! 
 
Tony Parinello

posted @ Monday, December 22, 2008 3:28 PM by Tony Parinello

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