The Best Decision in 2009: Marketing's Take
Stop me if you've heard this one, but 2009 was unlike any other year in B2B Marketing & Sales.
Rather than focus exclusively on the why's & how's of what went wrong, I've given a lot of thought recently to what I learned from 2009. I thought it would be interesting to ask a few B2B Marketing Leaders their take on the following question:
What was the best decision you made in 2009?
Here's a slideshare with their responses...
In case you're interested, here's my take.
Have fun. Try things. Measure & repeat.
If I learned one thing from 2009 it's that doing the safe thing is often the riskiest approach.
The companies that inspired me this year were human (they seemed to be having fun). They mixed it up (they had the Hollywood mindset - not every picture will be a blockbuster). They measured early, often & doubled down on winning ideas (they got in front of the ideas that spread and gave them support - on the flip side, they ID'd the dogs and killed them early).
A big thank you for participating goes out to:
How would you answer? What was the best decision you made in 2009?