The Bridge Group - Inside sales consultants 

Mythbusting Millennials

Separating fact from fiction for managing
Gen Y Sales Reps

Managing, motivating & retaining Gen Y sales reps is hard work. There are countless (often contradictory) preconceptions about what makes millennial reps tick.

To separate the fact from fiction, we decided to ask them. We surveyed 983 Inside Sales reps on their current roles, motivations, needs & future plans.

We opted to take a “Mythbusters” approach and tested 7 preconceptions - contrasting Gen Y's responses with those from Gen X & Boomers. And wow, was it eye-opening.

Gen Y Inside Sales Reps

The preconceptions we tested, include:

  • Gen Y "wants more from their work than just a paycheck"
  • They "work to live, not live to work"
  • They "crave attention, constant feedback & direction"
  • They "can’t handle rejection"
  • And more...

We hope you both enjoy the data and find our results useful.

Download the ebook now!

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