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Elevator Pitch: Show & Tell

by Matt Bertuzzi on Tue, Mar 10, 2009


So what do we mean by elevator pitch? And what makes a great one? A quick show & tell.

We have received a ton of entries to our March Madness ‘Elevator Pitch' Contest. Some good, some great & some just plain weird.

I thought I might share what makes a great elevator pitch in my humble opinion.

So what is an elevator pitch from Wikipedia

An elevator pitch is an overview of an idea for a product, service, or project. The name reflects the fact that an elevator pitch can be delivered in the time span of an elevator ride (for example, 30 seconds & 100-150 words).

Also, from the Startup Nation 2009 Contest

You have to convey all the essential information in a clear and concise manner, communicating in a tone that's likeable, passionate, compelling and credible.

While much too long for a traditional elevator pitch, I couldn't resist sharing this with the group. From Salesforce.com an answer to "What is Cloud Computing?"

Would you consider that clear & concise how about compelling? I'd say so.

So please get your team together and enter the contest. There are some great prizes and it will be fun & quite rewarding.  Plus, wouldn't it be interesting to see what your team has been using for an elevator pitch?

Just for fun here is mine:

The Bridge Group works with smart B2B technology companies to build, evolve and validate inside sales strategies. We have figured out how process, tools and technology have converged.  What that means to our clients is increased productivity with a dramatically reduced cost of selling.

Thanks for listening & best of luck!

Topics: inside sales tips

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