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Separating fact from fiction for managing Gen Y Sales Reps

by Trish Bertuzzi on Tue, Jun 05, 2012


There’s no shortage of biases, prejudices and opinions around how ‘different’ Gen Y sales reps are. What is lacking is a clean examination of how Gen Y sellers differ from their Gen X & Boomer peers in terms of motivations, aspirations & future plans.

With my partner in crime, Steve Richard, we decided to do a little something about that.

We surveyed 983 sales reps on their current roles, motivations, needs & wants. We seperated out the Gen Y sellers and compared their responses to those from Gen X & Boomer. 

And I have to say, the findings were eye-opening.

We opted to take a Mythbusters approach for this research. We were looking for statistically significant results that either confirmed or busted existing notions around Gen Y. I've put together a small preview:

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You can find the full ebook, with the 6 other myths we tested, here: Mythbusting Millennials. I hope you enjoy the results and find the data useful!

What have you seen out in the field in terms of managing Gen Y? Please share your experiences and advice in the comments.

(Photo credit: Dave Dorman art sale)

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